When applying a design lens to the implementation of anything new, it is critical we understand the various likely social implications, ie. who is the user or customer, and where are they and who influences them in their life journey.
The word purpose is being given a flogging by advertising media right now. I’ve seen staggeringly inappropriate use, but remind myself that the industry will move on and the word will be soon forgotten, at least by them.
I was guiding a cargo ship through a narrow channel called the Buka Passage in Papua New Guinea in the 70s (but that’s a story that would take longer to tell). The passage is only about a couple hundred metres wide with a clear view of the shore on both sides, and both were littered with broken glass.
I read Rick Boven’s new book The Soft Landing: Re-Imagining Civilisation’s Future while on a New Year’s break. Below where I was staying the sea looked beautiful and pristine – what a strange contrast to the destruction and disaster he warns that is looming to our environment.