When applying a design lens to the implementation of anything new, it is critical we understand the various likely social implications, ie. who is the user or customer, and where are they and who influences them in their life journey.
Design, being a creation of new value, needs to shift now. We know this, but we’re still trapped in the world of things. Why can’t we put our big brains to work – turning problems into opportunities, doing better in the world, and dare I say it, leading by example?