Image of a New Zealand sheep farm

Farming for the Future

When applying a design lens to the implementation of anything new, it is critical we understand the various likely social implications, ie. who is the user or customer, and where are they and who influences them in their life journey.

About being future focused

I was guiding a cargo ship through a narrow channel called the Buka Passage in Papua New Guinea in the70s (but that’s a story that would take longer to tell). The passage is only about a couple hundred metres wide with a clear view of the shore on both sides, and both were littered with broken glass.

Response to Boven’s Book

I was guiding a cargo ship through a narrow channel called the Buka Passage in Papua New Guinea in the70s (but that’s a story that would take longer to tell). The passage is only about a couple hundred metres wide with a clear view of the shore on both sides, and both were littered with broken glass.

Purpose. What we designed for our customers 

The word purpose is being given a flogging by advertising media right now. I’ve seen staggeringly inappropriate use, but remind myself that the industry will move on and the word will be soon forgotten, at least by them.

Aligning with dyslexia

Over recent months, Aotearoa New Zealand has been promoting this country as a leader in ethical, innovative, inclusive, and sustainable products and services that enhance the global view of New Zealand. Our digital technology sector is aligning with this messaging.