Close gap between idea and action, town and farm
We have to recognise that New Zealanders are all in this together, Dorenda Britten says.
We have to recognise that New Zealanders are all in this together, Dorenda Britten says.
This is the moment when I realise the value of what I had learned doing a project for Farmlands/Our Land and Water National Science Program. The project was called Barriers to Environmental Change Part 1.
When applying a design lens to the implementation of anything new, it is critical we understand the various likely social implications, ie. who is the user or customer, and where are they and who influences them in their life journey.
Design, being a creation of new value, needs to shift now. We know this, but we’re still trapped in the world of things. Why can’t we put our big brains to work – turning problems into opportunities, doing better in the world, and dare I say it, leading by example?