This is the moment when I realise the value of what I had learned doing a project for Farmlands/Our Land and Water National Science Program. The project was called Barriers to Environmental Change Part 1.
The old adage “great minds think alike” is just that – an old adage. Having a workplace filled with people who think alike is a recipe for more of the same, but a 21st-century, the post-Covid world calls for difference, not the institutional safety of uniformity.
When applying a design lens to the implementation of anything new, it is critical we understand the various likely social implications, ie. who is the user or customer, and where are they and who influences them in their life journey.
Design, being a creation of new value, needs to shift now. We know this, but we’re still trapped in the world of things. Why can’t we put our big brains to work – turning problems into opportunities, doing better in the world, and dare I say it, leading by example?
Over recent months, Aotearoa New Zealand has been promoting this country as a leader in ethical, innovative, inclusive, and sustainable products and services that enhance the global view of New Zealand. Our digital technology sector is aligning with this messaging.
The word purpose is being given a flogging by advertising media right now. I’ve seen staggeringly inappropriate use, but remind myself that the industry will move on and the word will be soon forgotten, at least by them.
I was guiding a cargo ship through a narrow channel called the Buka Passage in Papua New Guinea in the 70s (but that’s a story that would take longer to tell). The passage is only about a couple hundred metres wide with a clear view of the shore on both sides, and both were littered with broken glass.
I read Rick Boven’s new book The Soft Landing: Re-Imagining Civilisation’s Future while on a New Year’s break. Below where I was staying the sea looked beautiful and pristine – what a strange contrast to the destruction and disaster he warns that is looming to our environment.