This is the moment when I realise the value of what I had learned doing a project for Farmlands/Our Land and Water National Science Program. The project was called Barriers to Environmental Change Part 1.
I talked to many farmers in this discovery phase and was struck by a feeling of overwhelm by the farmers. Applying my design lens, I wondered if we could help address overwhelm by moving away from farmer to farmer and farmer to government negativity.
Read two articles here, first the realisation, second what we did about it: